Growing up as the son of an Azerbaijanian “Iran” antiques merchant, Amir’s early experiences in the famed Bazaar of Tabriz cultivated his love for rugs and fine textiles. His journey began in his father’s shop, where he developed a profound appreciation for these artifacts.

 Following his tenure in the family business, Amir apprenticed under Hassan Ahani, a prominent rug merchant in Tabriz who specialized in semi antique rugs. Under Ahani’s mentorship, Amir quickly mastered the intricacies of the rug trade.

After four years, Amir embarked on his entrepreneurial path by establishing his own rug shop, initially focusing on semi-antique rugs. His business soon expanded to include the sale and restoration of antique rugs, necessitating a team of restoration specialists. It was through his interactions with these specialists that Amir acquired and refined his skills in rug restoration. As Amir asserts, “It’s not enough for me to sell the rug I have to learn the inside of the rug; you need to know the soul of the rug.”

Driven by a desire to deepen his understanding of the historical and cultural significance of rugs, Amir pursued online studies at the University of Islamic Art, where he earned a degree in the fine art of rugs. This academic endeavor was concurrent with the operation of his flourishing business.

By 2008, Amir had realized his dream of owning a successful rug shop in Tabriz, the rug capital of the world. Of Azerbaijani heritage, Amir was a fervent advocate for the preservation of Azerbaijani language and culture within Iran, an endeavor that led to political repression. Consequently, he was forced to flee Iran as a political refugee, eventually arriving in the United States via Turkey.

In the U.S., Amir initially found employment at the Landry & Arcari rug company. After two and a half years of exploring the American rug market, he launched his own business. Amir takes pride in his tenure at Landry & Arcari from 2013 to 2016.

He began his own enterprise from his home in Beverly, MA, with his wife Negin and their newborn daughter Sara, who was born in the spring of 2016. Following the birth of their son Sahand in the fall of 2020, the family moved to a larger home in North Reading, MA, which also accommodated their growing business. When asked about his professional background, Amir often remarks, “I’m new in the USA, but I’m old enough in this business.”

Textiles and rugs carry a deep message of love, life and philosophy with them from the East.
I want to bring these messages into your home and give you these gifts of love, joy, and peace.
Each rug is made with tremendous hidden messages about life.
I hope they will bring you joy.

                                         Amir ~